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Frequently Asked Questions
Everything you need to know about Stairoids
Getting Started
How quickly can I get started with Stairoids?
Most teams are up and running in under 15 minutes! Our onboarding is designed to be ridiculously simple. Just connect your LinkedIn, set up your ICP (Ideal Customer Profile) and buyer personas, and you're ready to start capturing GTM intelligence. We've learned from our early customers that the key is keeping things simple at first - you can always dive deeper into advanced features later.
What happens during the onboarding process?
Our onboarding focuses on three key steps: (1) Connecting your data sources (starting with LinkedIn), (2) Setting up your ICP framework so we know which companies and people matter most to you, and (3) Configuring your first filters and rush funnel. We've designed the process based on real feedback from our first customers who told us they were initially drowning in data - now we guide you step-by-step to create clarity from day one.
Do I need technical knowledge to use Stairoids?
Not at all! Stairoids is built for GTM practitioners - salespeople, marketers, and managers - not developers. Everything is designed with a simple, intuitive interface. That said, if you want to dive into advanced features like custom filters or intentional wire scoring configurations, we have demos and support to help you get there.
Can I try Stairoids before committing?
Absolutely! We believe you should love the product before paying for it. Check out our interactive demos to see exactly how the platform works, or reach out to us for a personalized walkthrough. We're happy to show you around and answer any questions before you make a decision.
Platform Features & Navigation
What is the Marketing Dashboard and how do I navigate it?
The Marketing Dashboard is your central hub for tracking engagement, monitoring account activity, and identifying in-market prospects. It shows you real-time data on who's interacting with your content, which companies are showing buying signals, and where your hottest opportunities are. Navigation is straightforward: use the main menu to switch between Sales, Marketing, and Management views, and apply filters to drill down into specific segments.
How does Stairoids help me organize my GTM data?
Stairoids transforms raw LinkedIn and CRM data into structured, actionable intelligence through three key mechanisms: (1) Intentional Wire Scoring that automatically scores companies and individuals based on your ICP, (2) Rush Funnel tracking that shows prospects moving through your pipeline in real-time, and (3) Smart Filters that help you segment and prioritize your highest-value opportunities. Everything is organized around your specific GTM strategy.
What are filters and how do I use them?
Filters are your secret weapon for finding exactly the right prospects. You can create custom filters based on company attributes (industry, size, location), individual characteristics (job title, seniority, department), engagement signals (content interactions, profile views), and intentional wire scores. Filters are easy to create, edit, and save - and you can combine multiple filters to get super specific. Check out our "How to Create, Edit and View Filters" demo for a complete walkthrough.
Can I customize the platform for my team's workflow?
Yes! Stairoids is built to adapt to your workflow, not the other way around. You can create custom taxonomies for your data, set up personalized buyer personas, configure your own scoring criteria for intentional wires, and build filters that match your exact targeting strategy. Plus, we're constantly adding new customization options based on user feedback.
Data & Intelligence
What is Intentional Wire Scoring?
Intentional Wire Scoring is our proprietary system that automatically evaluates and ranks companies and individuals based on how well they match your ICP and how engaged they are with your content. Think of it as a dynamic lead scoring system that combines firmographic data, behavioral signals, and your specific criteria to tell you exactly who deserves your attention right now. It's powered by AI and machine learning, and it gets smarter over time as it learns from your interactions.
What is the Rush Funnel?
The Rush Funnel is your real-time pipeline visualization that tracks prospects as they move through different stages of engagement. Unlike traditional funnels that only show static snapshots, the Rush Funnel updates dynamically as people interact with your content, visit your profile, or show other buying signals. It helps you identify hot prospects before your competitors do and prioritize your outreach based on real-time intent.
How does Stairoids handle non-ICP prospects?
This is where Stairoids really shines! We have a "Non-ICP Magic" feature that identifies unexpected prospects who don't fit your traditional ICP but are showing strong buying signals. Sometimes your best customers come from places you didn't expect - our AI helps you spot these hidden opportunities while staying GDPR compliant. You can review these prospects and decide whether to engage or refine your ICP criteria.
What data sources does Stairoids integrate with?
Stairoids currently integrates with LinkedIn (our main stage!), major CRM systems, and various GTM tools. We're constantly expanding our integration ecosystem based on customer needs. Our infrastructure is built to stay open and flexible, making it easy to add new data sources without disrupting your workflow. LinkedIn Ads integration is also available for tracking campaign performance alongside organic engagement.
How does data normalization work?
We automatically clean, standardize, and enrich your data as it comes in. This means no more duplicate records, inconsistent formatting, or missing information. Our system applies quality scoring to every data point and flags anything that needs your attention. The result? A clean, reliable dataset you can actually trust for making GTM decisions.
AI & Automation
How does AI power Stairoids?
AI is baked into everything we do - from automatically scoring prospects with intentional wires, to surfacing unexpected opportunities with non-ICP magic, to powering our support and demo experiences. We use neural networks to identify patterns in buying behavior, machine learning to improve scoring accuracy over time, and natural language processing to understand content engagement. But here's the key: we believe humans should always make the final call. AI gives you insights, you make the decisions.
Does Stairoids use AI for customer support?
We use AI to enhance our support experience - like powering our GPTs and helping with common questions - but you'll always talk to real humans when you need us. We've learned that AI-powered customer service only works if it's backed by genuine human expertise and empathy. That's why our support team is made up of real GTM practitioners, not chatbots reading scripts.
Can I trust AI-generated insights?
Our AI is designed to augment your decision-making, not replace it. Every AI-generated insight comes with context and transparency so you can understand how we arrived at that recommendation. We're big believers in keeping humans in the loop - AI can spot patterns and surface opportunities faster than humans, but your expertise and moral compass are what turn those insights into successful GTM strategies.
How does automation help me save time?
Stairoids automates all the tedious manual work: data entry, lead scoring, list building, opportunity flagging, and pipeline tracking. This frees you up to focus on what actually matters - building relationships and closing deals. Many customers tell us they save 10+ hours per week on administrative tasks alone. And as we scale, we're adding even more automation based on customer requests.
Integrations & CRM
Which CRM systems does Stairoids integrate with?
We integrate with major CRM platforms to ensure seamless data flow between Stairoids and your existing tech stack. The exact integrations depend on your plan and setup, but our goal is to fit into your workflow without forcing you to change systems. Our infrastructure is built to stay open, making new integrations easier to add over time.
How does the LinkedIn integration work?
LinkedIn is our main stage! You connect your LinkedIn account, and Stairoids starts tracking engagement signals, profile views, content interactions, and connection requests. We also integrate with LinkedIn Ads for customers running campaigns, so you can see both organic and paid performance in one unified dashboard. Everything is GDPR compliant and respects LinkedIn's terms of service.
Can I export data from Stairoids?
Yes! You own your data, and you can export it anytime. We support various export formats and make it easy to pull reports, share insights with your team, or analyze data in external tools. Our philosophy is that your data should never be locked in - transparency and openness are core to how we build.
Do I need to change my existing workflow to use Stairoids?
Nope! Stairoids is designed to enhance your existing workflow, not replace it. We integrate with the tools you already use and surface insights where you need them. Most teams keep their current CRM and GTM processes and simply add Stairoids as their intelligence layer on top. It's additive, not disruptive.
Privacy & Compliance
Is Stairoids GDPR compliant?
Absolutely! GDPR compliance is built into everything we do. We respect data privacy, give users control over their information, and maintain strict security protocols. Our Non-ICP Magic feature, for example, is specifically designed to identify unexpected prospects while staying fully GDPR compliant. Your privacy isn't just important to us - it's sacred.
How secure is my data?
We take security seriously and follow standard best practices for data protection. Your data is transmitted over encrypted connections and stored securely. As we continue to grow, we're constantly improving our security infrastructure and practices. If you have specific security requirements or questions, we're happy to discuss them directly.
Can I control who sees what data?
Yes! Stairoids includes user permission controls so you can determine who on your team has access to what data. Whether you want to give your whole team full access or limit certain views to specific roles, you have complete control over data visibility and permissions.
What happens to my data if I cancel?
We're still building out our data export and portability features. Right now, if you need to cancel, reach out to us directly and we'll work with you to make sure you have access to your data. It's your data, and we want to do right by you - even if you decide to move on.
Pricing & Plans
How does Stairoids pricing work?
We offer flexible pricing based on team size, features, and usage. We've experimented with different pricing models based on customer feedback to find what works best for different types of organizations. The best way to get accurate pricing for your specific needs is to chat with us or check out our pricing page. We're transparent about costs - no hidden fees or surprise charges.
Can I switch plans anytime?
Absolutely! Upgrade, downgrade, or cancel anytime. No long-term contracts, no tricks. We want you to stay because you love the product, not because you're locked in. If your needs change, your plan should change with them.
Do you offer discounts for agencies or large teams?
Yes! We have special programs for B2B Marketing & Sales Agencies and larger B2B organizations. These programs include volume discounts, white-label options, and dedicated support. Reach out to us to discuss agency or enterprise pricing tailored to your needs.
Is there a free trial?
While we don't have a traditional free trial, we offer interactive demos that show you exactly how the platform works, and we're always happy to do personalized walkthroughs. We believe in showing you the value upfront so you can make an informed decision. And remember, you can cancel anytime - no risk.
Use Cases & Success Stories
Who uses Stairoids?
Stairoids is built for B2B teams - specifically Sales, Marketing, and Management professionals who need to navigate complex organizations and close deals faster. Our customers include B2B SaaS companies, marketing agencies serving B2B clients, sales agencies, and enterprise organizations. Anyone doing B2B GTM can benefit from Stairoids.
What results do customers see?
Our customers report shorter sales cycles, better qualified leads, and pipelines that actually convert. We've seen teams save 10+ hours per week on manual research, increase lead quality scores by focusing on high-intent prospects, and close deals faster by knowing exactly when to reach out. Real customers, real results, real impact - no marketing fluff.
How do agencies use Stairoids?
Agencies use Stairoids to deliver better results for their clients. By leveraging GTM intelligence, agencies can provide data-driven insights, identify high-value prospects, and prove ROI with hard numbers. Many agencies also use our white-label options to incorporate Stairoids into their service offerings and differentiate themselves from competitors.
Can Stairoids help with account-based marketing (ABM)?
Absolutely! Stairoids is perfect for ABM strategies. Use our platform to identify decision-makers within target accounts, track engagement across multiple stakeholders, monitor account-level buying signals, and prioritize outreach based on real-time intent. The Rush Funnel and Intentional Wire Scoring are especially powerful for ABM campaigns.
How does Stairoids support sales intelligence?
Stairoids gives sales teams the intelligence they need to sell smarter: know who to contact, when to reach out, what to say, and which accounts are ready to buy. Features like engagement identity tracking, buying signal detection, and decision-making unit mapping help sales teams navigate complex B2B organizations and close deals faster.
Technical & Advanced Features
What is ICP configuration and how do I set it up?
Your ICP (Ideal Customer Profile) is the foundation of how Stairoids scores and prioritizes prospects. Setting it up involves defining the characteristics of your perfect customer: company size, industry, location, growth stage, technology stack, and more. Once configured, Stairoids uses your ICP to automatically score every prospect and flag the ones most likely to convert. You can update your ICP anytime as your strategy evolves.
How do buyer personas work in Stairoids?
Buyer personas help you identify and track the specific individuals within target accounts who influence purchase decisions. You define personas based on job titles, departments, seniority levels, and responsibilities. Stairoids then maps these personas to actual people in your target accounts, helping you understand the full decision-making unit and orchestrate multi-threaded outreach.
Can I create custom taxonomies for my data?
Yes! Stairoids allows you to create custom taxonomies to organize your data in ways that make sense for your business. Whether you want to categorize accounts by custom attributes, create unique segment definitions, or build proprietary scoring models, the platform adapts to your needs.
How does the platform handle scaling?
We've built Stairoids to scale without breaking. As we've grown from MVP to a full-blown product, we've learned hard lessons about infrastructure, quality, and team dynamics. Our architecture is designed to handle growing data volumes, more users, and increasing complexity while maintaining fast performance and reliability. And we're constantly optimizing based on real-world usage patterns.
What's on the roadmap for Stairoids?
We're constantly evolving based on customer feedback and market trends. Current priorities include expanding integrations, adding more AI-powered features, enhancing automation capabilities, and building out our LinkedIn presence (our main stage!). We build in public and share our roadmap transparently - check out our podcast "Building in Public" to hear directly from our founders about what's next.
Support & Training
What if I get stuck?
That's what we're here for! Hit the chat button, send us an email at sam@stairoids.com, or give us a call at +316 4114 9494. We don't believe in waiting. Our team responds ASAP, and we're made up of real GTM practitioners who've been in your shoes - we're not reading from a script, we're solving real problems with real solutions.
Do you offer training for teams?
We sure do! From quick onboarding calls to full team workshops, we'll make sure everyone on your squad knows how to crush it with Stairoids. We support new users without the boring handbook approach - our training is practical, hands-on, and tailored to your team's specific use cases.
Where can I find documentation and demos?
Check out our Demos page for interactive product tours covering everything from getting started to advanced features. We have demos on creating GTM intelligence, navigating the marketing dashboard, using filters, understanding non-ICP magic, and more. Each demo is short (3-5 minutes) and shows you exactly how to do something useful.
Can I request new features?
Absolutely! We love customer feedback and build many features based on user requests. In fact, one of our podcast episodes is literally called "You Ask, We Deliver" because we take customer input so seriously. Chat with us, send us ideas, or share what would make Stairoids more valuable for your team. We're listening.